Archive for the ‘Entertainment’ Category
More signs Hulu subscription service is coming
On Thursday came more signals from News Corp. that Hulu will charge for at least some of its films and TV shows.

Chase Carey, News Corp.’s deputy chairman, suggested in comments he made at the OnScreen Media Summit that it’s just a matter of time before Hulu, the video service founded by News Corp. and NBC Universal, launches a subscription service.
“I think a free model is a very difficult way to capture the value of our content,” Carey said, according to a report Broadcasting & Cable, which co-hosted the conference. “I think what we need to do is deliver that content to consumers in a way where they will appreciate the value…Hulu concurs with (the notion) that it needs to evolve to have a meaningful subscription model as part of its business.”
Asked when Hulu would roll out its pay model, Carey, who has been to only one News Corp. board meeting since his recent arrival at the company, was less sure. According to Broadcasting & Cable, Carey thought the move would likely be made in 2010. He acknowledged however, that no timeline had been set.
Carey’s comments follow similar statements made by other News Corp. decision makers, including Rupert Murdoch, the company’s chairman. Murdoch has talked about charging for content at the online units of many of his media properties, including The Wall Street Journal.
If Hulu charges, it’s a big deal. The video site, which offers full-length TV shows from NBC Universal, Twentieth Century Fox Film, and other top entertainment companies, is a pioneer. It’s the first successful online ad-supported video service. If it begins to retreat from the ad-supported model, then what consumers may get left with is the cable model transplanted on the Web.
Charging for content online may not solve Hulu’s revenue problems. Subscription video-on-demand services have to compete with a score of sites that offer pirated content to consumers for free.
The presumption is that Hulu can’t sell enough ads or obtain the kind of ad rate that will generate the kind of money the studios are accustomed to getting. Experts say that if Hulu and other video sites try to put too many ads into the viewing experience, users will get annoyed.
It’s interesting to note that while News Corp. appears to be dissatisfied with the ad-supported model, Sony Pictures Entertainment appears to be doubling down on ad-supported Crackle.
None of the major studios are distributing more full-length feature films online than Sony Pictures. In February, Crackle began offering catalog film titles from its vast library on Crackle. Recently, “Taxidriver” made its ad-supported Internet debut.
Since Sony Pictures relaunched Crackle–formerly a user-generated video service–in February, the site’s premium monthly streams have grown to nearly 10 million, 27 percent of which were in the site’s core demographic (men, ages 18 to 34), according to statistics provided by ComScore. Time spent on Crackle has increased sevenfold in that period, to 13.4 minutes per unique session. In the core demographic, that number rises to 16.7 minutes.
Here’s another benefit that Crackle offers Sony. The site will post premium films when they aren’t under contract to a cable or broadcast TV station. Before Crackle came along, movies like “Taxidriver” would gather dust during the periods when they weren’t being aired.
We don’t know what kind of money is being made by Hulu or Crackle, but regardless of whether Hulu charges for its content, there is still hope for ad-supported movies and TV shows on the Internet.
http://news.cnet.com/8301-31001_3-10381622-261.html?part=rss&subj=news&tag=2547-1_3-0-20
Adobe spells out iPhone apps limitations
LOS ANGELES–Adobe Systems’ announcement of tools to create applications for the Apple iPhone comes with some restrictions.
Adobe announced on Monday at Adobe MAX, the company’s worldwide developer conference, that its Flash Professional CS5 developer tool will enable developers to create interactive applications for the iPhone and iPod Touch. A public beta of Flash Professional CS5 is expected to be available later this year.
In an interview at the conference Monday, Anup Murarka, director of technology strategy and partner development in Adobe’s platform development unit, spelled out some of the limitations of creating Adobe Flash-style apps for the iPhone. These limitations exist because the Adobe Flash player is not supported on the iPhone.
Murarka clarified that Monday’s announcement was not a joint announcement with Apple. “This is an Adobe announcement. This is just something that’s related to our tools and what they output, which is a native iPhone app,” he said.
“So, we’re not running Flash directly on the device. We’re actually allowing our tools to output for native iPhone apps,” Murarka explained.
He then described some limitations. “Let’s take it from the developer’s point of view. They have a very rich environment and language. That’s in Flash today,” he said. “You’re not going to get all of the Flash feature set that would normally be there in the run-time.”
Murarka continued: “For example, high-quality video, H.264, is not available with this product because Apple does not make available the decoders. They make you use their own UI (user interface) to play back high-quality video.” Apple describes the H.264 video codec as delivering “stunning quality at…low data rates.”
He also cited synchronization. “Being able to do synchronization between data and video. Those can be built as Flash applications. In sporting events (for example) using flash for data overlay. Those types of things are not going to possible because we don’t have access to the APIs (Application Programming Intefaces) that would give us the video decode along with all of the individual frames so we can do synchronization,” he said.
And he spoke about graphics effects. “Some of the filter effects. Some of the capabilities that as a programmer you would easily do within Flash are not available as they are not natural APIs that iPhone platform makes available to us.”
Murarka concluded by saying that Adobe continues to work with Apple towards getting Flash on the iPhone. “We’re not there as quickly as we would like. We’re not able to put Flash in the browser. We’re not able to put a Flash run-time on the device directly. But this is a good step,” he said.
http://news.cnet.com/8301-13924_3-10368171-64.html?part=rss&subj=news&tag=2547-1_3-0-20
Over-the-air downloads come to BlackBerry
Online music provider 7digital is bringing over-the-air music downloads to recent BlackBerry phones, such as the Storm, Bold, and Tour. The rumors have been circulating for several months now. On Tuesday the company is set to launch its application–developed by DevelopIQ–on the BlackBerry App World store, as well as on the 7digital Web site.
After installing the free app, BlackBerry users will be able to buy and download more than 6 million songs from all four major labels and all the big independents, all in unprotected MP3 format. The app adapts automatically to the speed of the user’s connection–when connecting over a wireless data network, it will download a relatively low-quality version of the song. Then, when the user enters the range of a previously known Wi-Fi network, it will automatically–in the background–update the MP3 with a higher-quality version (320kbps in most cases).
7digital is based in the U.K. and is fairly well known in Europe–it powers the download store for free streaming service Spotify, among other partnerships–but has been relatively obscure in the United States. That’s changing Tuesday as well: the company is launching its online music store in the U.S., bringing more competition to the likes of iTunes and Amazon. Standard pricing for songs and albums will be 77 cents and $7.77 respectively, which is a play on the company’s name (although variable pricing means that some popular material will cost more). The company also offers a free digital locker service, which backs up all your downloads in case you lose them.
http://news.cnet.com/8301-13526_3-10367606-27.html?part=rss&subj=news&tag=2547-1_3-0-20
MySpace, Hulu working on new video service
Rupert Murdoch said in July he wanted to reshape MySpace into more of an entertainment hub, and sources say the site now plans to launch a new video service sometime in the next several months with the help of sister site Hulu, CNET News has learned.
The big question is whether MySpace’s service will offer downloads or a subscription service.

Rupert Murdoch, News Corp. chairman
(Credit: Dan Farber/CNET Networks)
Murdoch, the chairman of media conglomerate News Corp., intends to overhaul MySpace Video by bringing in a larger number of feature films, TV shows, and music videos. The social network’s new video area will be given a major face lift, more exposure, and be re-branded so as to make it more attractive to advertisers, according to two sources with knowledge of the plans.
A MySpace spokeswoman declined to comment.
Murdoch’s News Corp. owns MySpace and a large chunk of Hulu, which also boasts NBC Universal and Disney as its other stakeholders.
MySpace already streams some of Hulu’s TV shows and a tiny number of full-length movies to users. But MySpace Video, as it is now, can’t come close to competing with the Web’s top video services, such as YouTube, Netflix’s Watch Now, or Crackle.
A visit to MySpace Video on Monday evening revealed a section that provided few clues that feature films or prime-time TV shows were even offered there. Besides being buried, the content is displayed on a jumbled Web page. The links to the few long-form films and shows are mixed in with the much more plentiful short clips and trailers. To be frank, the site is a mess.
“MySpace’s intention is to do a much better job of monetizing the video area,” said one source.
What isn’t clear is whether MySpace Video will offer downloads and subscriptions. Last week, Murdoch and and Jeff Zukor, CEO of NBC Universal, said ad-supported Hulu is considering whether to offer pay-per view and a subscription service.
Whether a new MySpace video service would also offer these isn’t clear.
But it seems logical to set up a Hulu storefront at MySpace, which would enable the site’s users to purchase a movie download or rent a flick without having to hop over to Hulu.
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http://news.cnet.com/8301-1023_3-10358200-93.html?part=rss&subj=news&tag=2547-1_3-0-20
802.11n Wi-Fi standard finally approved
As predicted last month, the IEEE has finally approved the 802.11n high-throughput wireless LAN standard.
Finalization of the new wireless networking standard–which is capable of delivering throughput speeds up to 300 megabits per second (and even higher)–took exactly seven years from the day it was conceived, or six years from the first draft version. The standard has been through a dozen or so draft versions.
News of the ratification broke via a blog post displaying an e-mail sent by Bruce Kraemer, longtime chairman of the 802.11n Task Group, to task group members. There has been no public announcement yet. Update 5:49 p.m. PDT: A press release has been issued.
(The 802.11n Task Group is part of the 802.11 Working Group, which oversees WLAN (wireless local-area network) standards. Task group members include the majority of Wi-Fi chipmakers, software developers, and equipment OEM vendors. Meru Networks, one of the members, posted the blog that broke the news.)
It’s likely, however, that final approval of the standard will be publicly announced by September 15, the date when Meru Networks puts on a public Webcast to provide answers about the ratification.
According to the Wi-Fi Alliance, the group that tests and certifies wireless products to ensure their interoperability, all existing Wi-Fi Certified Draft N wireless products will still work with the final standard.
802.11n offers much higher speeds than the previous, already-ratified 802.11g, which caps at only 54Mbps. Due to the compelling higher speed, most wireless vendors haven been offering 802.11n-based (also known as Wireless-N) products during the past six years and calling them Draft N products. Now the Draft is no more.
According to the Wi-Fi Alliance, most, if not all, of the existing equipment can be upgraded to the final specification via a firmware update. Finally, all future wireless networking products will be compatible with today’s products that have been Wi-Fi-certified.
http://news.cnet.com/8301-1035_3-10351215-94.html?part=rss&subj=news&tag=2547-1_3-0-20