Archive for the ‘Google’ Category
Google hoping history repeats itself with display ads
September 18th, 2009 | 
Author: With a new display ad exchange developed by its DoubleClick subsidiary, Google is hoping to give its one-trick pony another act.
Google has turned into one of the Internet’s largest and most influential companies on the popularity of its search engine and the profitable text ads it sells alongside those search results. This business generates the vast majority of its revenue and profits and gives Google the resources to tackle a variety of other projects from Google Apps to Chrome OS to Google Books.
But like just about anything, that business can only grow so fast. Google will need another profitable, growing business to maintain its spot atop the Internet world, hence the motivation for its $3.1 billion purchase of DoubleClick a year ago and the launch of the DoubleClick Ad Exchange Friday.
The DoubleClick Ad Exchange is sort of like a stock exchange, where buyers and sellers meet to haggle over prices for display ads, such as banner ads or video ads. Companies that sign up to participate in the exchange can search for open spaces in which to place their ads and bid on that space just like Google’s text-ad auction system for search keywords. It will also plug into Google’s existing infrastructure for AdWords–ads sold on Google search results pages–as well as AdSense–ads hosted by Google but displayed on third-party Web sites, giving those customers another option for their marketing campaigns.
http://news.cnet.com/8301-30684_3-10356697-265.html?part=rss&subj=news&tag=2547-1_3-0-20
Posted in Communication, Google, Internet | 
Tags: Adsense, Adwords, DoubleClick, Google | 
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Google rolls out revamped DoubleClick Ad Exchange
Having conquered the Web’s text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yahoo.
The search giant on Thursday took the wraps off a revamped DoubleClick Ad Exchange, a public exchange that allows publishers to offer excess ad inventory they can’t sell to advertisers looking for a bargain. Google said the exchange will meld DoubleClick’s ad exchange with Google’s own technology.
“Better technology can help make display advertising work better for all involved,” Neal Mohan, Google’s vice president of product management, said in a statement. “We’re focused on growing the display advertising pie for everyone. The DoubleClick Ad Exchange is a major part of that goal.”
The revamped exchange will incorporate Google’s AdWords and AdSense programs, as well as feature real-time bidding and a new API (application programming interface) designed for ad networks.
Yahoo, which runs the largest online ad exchange through RightMedia, an exchange it purchased in 2007 for $680 million, did not immediately respond to requests for comment.
Google’s dominance of the search engine advertising market has been fueled by text ads. In 2008, it completed its $3.1 billion acquisition of DoubleClick in hopes of expanding its presence in display ads. Display ads–banners or image-based advertisements–haven’t produced the same return that search text ads have to this point but are still an important part of most Web sites.
Internet display advertising accounted for $7.6 billion in 2008, roughly a third of the $23.4 billion in revenue generated by all Internet ads for the year, according to the Interactive Advertising Bureau.
http://news.cnet.com/8301-1023_3-10356263-93.html?part=rss&subj=news&tag=2547-1_3-0-20
Google acquires ReCaptcha as book scanning aid
With the ReCaptcha acquisition, Google can improve security on its sites and make its book scanning project smarter.
(Credit: Google)
Google has acquired ReCaptcha, one of those companies behind the distorted text boxes at the bottom of many Web site sign-in pages.
Terms of the deal were not disclosed, but Google plans to use ReCaptcha’s technology both as a security measure within certain Google sites and to make its massive book-scanning project a little smarter, the company said in a blog post. ReCaptcha is an offshoot of Carnegie Mellon University’s School of Computer Science, and puts a twist on the traditional captcha: a string of letters in squiggly text meant to confuse spam bots and other nonhuman Web pests.
The idea behind a captcha is to confuse a computer, but computers are also confused by some words written in fonts used long ago. ReCaptcha offers two words, one of which is a captcha it already knows, and one of which is a word it doesn’t know. The thinking is that if you get the first word right, you’re likely a human and you’re also probably going to get the second one right.
It can then pool all the answers for the second word and declare with a reasonable amount of certainty that the second word is what most people think it is, thereby updating the vocabulary of participating book scanners. This is of obvious interest to Google, currently bent on scanning as many books as it can find.
Source :
http://news.cnet.com/8301-30684_3-10354717-265.html?part=rss&subj=news&tag=2547-1_3-0-20
iPhone users aren’t the only ones to get cool apps
The long awaited flood of Google Android devices is about to hit the market, which should help bring more cool applications to new Android phones.
Motorola will be the next big manufacturer to announce its Android phone. The company plans to formally unveil it at an event on Thursday in San Francisco. Motorola has already been reaching out to developers to get them on board to create new applications that it hopes will drive demand for the new phones.
Mobile applications for smartphones are hot. The fact that Apple’s App Store has had more than one billion downloads after only being around for a year means that smartphone users are hungry for applications that make their phones more useful and fun. But developers, whether they are large or small, have limited resources and time, and they must choose which platforms to develop applications for first.
Full story :
http://news.cnet.com/8301-30686_3-10348863-266.html?part=rss&subj=news&tag=2547-1_3-0-20
Recurring problems with Google Checkout
An important feature in Google Checkout has now been unavailable for almost a month, and some merchants are getting fed up with Google’s automated approach to their concerns.
Google’s ability to handle recurring payments, such as monthly subscriptions to a service that are automatically billed once a month, has been impaired since around the middle of August with little notice by the outside world. A customer first reported the issue in a Google Checkout forum in August, and others, such as Katie Braband, sales director at storage company Datto, are still unable to rely on Google to process anything other than one-time payments.
Braband went into Datto’s offices on September 2 to a nightmare for any small business owner: the monthly revenue from subscriptions to Datto’s off-site data backup services did not arrive as scheduled in its Google Checkout merchant account. Making matters worse, there was no way to contact a live human being at Google directly; Datto was directed to an online forum and support page where they received this response: “Our engineering team is working to resolve this as quickly as possible, though I’m not able to provide a specific timeline at the moment.”
Full story :
http://news.cnet.com/8301-30684_3-10348805-265.html?part=rss&subj=news&tag=2547-1_3-0-20
Posted in Google, Google Checkout |
Tags: automation, Google, Google Checkout, recurring payments |
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