Posts Tagged ‘Netbook’
Heads up Apple, the Intel Netbook is unstoppable
September 13th, 2009 | 
Author: Friday night at a Best Buy in Southern California. Maybe not the hippest place to be but some interesting dynamics were at work.
HP ‘Mini’ promo: more than a few of the newer Netbooks are not low quality
(Credit: Hewlett-Packard)
A typical flow of people passed through the laptop section in the 20 minutes I was there. Towards the end, all of the remaining customers (a few men and women, each) were marveling at all the cute, inexpensive laptops. Cute, inexpensive laptops to them, Netbooks to us in the media who like cut-and-dried categories.
I was mildly shocked to see these people ignore the 50 or so standard laptops behind them and focus solely on Netbooks. So, I began querying the sales guy and one of the customers. It came down to essentially two things: price and selection (surprise, surprise). Best Buy now has a large selection of Netbooks–10 or so on display. A far cry from the Best Buy display of six months ago: a single, tiny, neglected Asus Eee PC pushed into a corner.
And I visited a second Best Buy. The sales guy there gushed about Netbooks. “They’re extremely popular,” he said, adding that “almost all of my customers” just want to do e-mail and surf the Web.
That is circuitous way to get to my point. The Intel Netbook is not going away and is just getting more popular as this marketing research report indicates. Apple’s Tim Cook dissed Netbooks back in April for what seemed like acceptable reasons: cheapness equates to downmarket, shoddy products. But that Apple reasoning needs an update–the fall 2009 version: a lot of the newer Netbooks coming out now are not shoddy nor cheap feeling. (And I am hereby updating my previous pessimistic take on Netbooks too per this post.)
People like cute, light, and cheap–especially in a laptop. This sentiment won’t be overcome, as Intel believes, by the emerging ultrathin laptop category, which ranges from about $500 to $1,000 (formerly called CULV or consumer ultra-low-voltage). Certainly not this year. Ultrathins are not different enough in appearance from a standard laptop and not cheap enough. (And recent reports indicate that the ultrathin category is not taking off as expected.)
Intel will never admit in a thousand years that it has created a Frankenstein monster of sorts. Intel will of course take credit (which it should) for the creation of a new category of computing devices but my sense is that the company is not head over heels about the Netbook business model–and this is also a reason for Apple’s very conscious decision not to make a Netbook. And, as many people are predicting, its reason for pursuing a more upscale tablet-like touch device.
Best Buy has a large Netbook selection
(Credit: Best Buy)
Intel’s sales chief Sean Maloney has intimated in the past that Netbooks are not huge money makers. Speaking about the expected emergence of the ultrathin laptop category back in May he said that this is “an opportunity for upsell. We don’t need to give this stuff away. The industry doesn’t need to give this stuff away. We can reach new price points and we can also get paid for it.”
But there is just too much marketing momentum now behind Netbooks at large PC makers–and in retail. Hewlett-Packard, Dell, Toshiba, Sony, Acer all are pushing Netbooks. And in Japan, easily one the largest PC markets in the world, the Netbook is a hit–despite initial resistance from Japanese PC makers–for all of the same reasons cited above: small, light, inexpensive–and add fashionable. Major Japanese tech Web sites (such as ASCII) and large retailers (like Yodobashi Camera) have a significant Netbook focus now because that’s what readers and consumers are demanding.
And I just don’t think performance is that much of an issue for many consumers. Some will of course return a Netbook because their expectations were too high (I heard this from a sales person at Frys Electronics) but a lot of people across all consumer segments (kids, students, business people) will continue to buy these things by the boatload (unless Intel intentionally sabotages the category–which I hope Intel is savvy enough not to do.)
Apple’s products and marketing are good but not infallible. And the lack of a Netbook may come back to bite Apple at some point. Maybe not tomorrow. Maybe not next month. But maybe next year. One of the Best Buy customers eying a Netbook made a comment that was a powerful counterpoint to all the Apple Mac-PC ads. To paraphrase: “You have to pay an arm and a leg for Apple (pointing to the Apple corner), I’m trying to make a practical business decision here.”
http://news.cnet.com/8301-13924_3-10351387-64.html?part=rss&subj=news&tag=2547-1_3-0-20
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Nokia unveils N97 Mini, plus Netbook pricing
Nokia, the world’s largest maker of cell phones, on Wednesday announced new phones loaded with more music features and better integration with Facebook, as well as pricing for its upcoming Netbook.
Nokia N97 Mini
(Credit: Nokia )
The company announced the new phones and services at its Nokia World Conference in Stuttgart, Germany.
Tops on the list of new phones is the N97 Mini, a slightly smaller version of Nokia’s existing flagship N97 smartphone. This new, smaller N97 has a shorter battery life than the earlier device and also less memory (8GB compared to 32GB), and a smaller touch-screen display. The device is expected to ship in October. Its list price at 450 euros, or about $639, is not much less than that of the full-fledged N97, which initially went on sale in the U.S. for $700.
http://news.cnet.com/8301-30686_3-10331767-266.html?part=rss&subj=news&tag=2547-1_3-0-20
Report: Steve Jobs concentrating on tablet
Jobs, who came back following a liver transplant and six-month medical leave, is overseeing every aspect of the new tablet, especially its advertising and marketing strategy, the Journal said Tuesday.
Apple CEO Steve Jobs, last October.
(Credit: James Martin/CNET)
Apple staffers have faced Jobs’ scrutiny after a period of freedom over product strategy during his leave. “People have had to readjust” to his presence, noted the Journal, quoting a person familiar with the matter.
The rumor mill has been abuzz with stories of a possible Apple tablet, Netbook, or giant iPod. But those familiar with the device declined to reveal details about it or disclose its release date, the Journal noted.
Still, many industry watchers expect that it will be a multimedia device that will let people surf the Web, watch movies, play games, and possibly read e-books. And they expect it to debut later this year or in early 2010.
Jobs’ attention to the tablet is a sign of how important the new device is to Apple, the Journal said. Since unveiling the iPhone in 2007, the company hasn’t released a new product category, choosing instead to enhance its existing line of MacBooks, iPods, and iPhones.
A tablet has been in the works for some time. Apple was granted a patent on such a device last year. But the design process apparently hasn’t been a smooth one. Jobs halted the project twice, once because of poor battery life and again because of insufficient memory, a person familiar with the matter told the Journal.
In an e-mail to the Journal, Jobs said that “much of your information is incorrect,” but he didn’t provide specifics. An Apple representative declined to comment further.
Source :
http://news.cnet.com/8301-13579_3-10316970-37.html?part=rss&subj=news&tag=2547-1_3-0-2
Name that Netbook: What should Apple call its rumored tablet PC?
According to various rumors and reports, Apple’s got a new slate-style netbook in the works that may be announced as soon as next month. While we have no confirmation from Apple–or anybody else–that such a product really exists, that doesn’t mean we can’t do a little market survey and ask you what the thing should be called.
Full Story…
CNETNewsName that Netbook: What should Apple call its rumored tablet PC? http://bit.ly/14vLXm
